American Motors EV Design System
American Motors EV Design System
Design Systems
Product Design
American Motors Corporation, or AMC is a car company that existed from 1966-1987. Now, they’re back on the market looking for a fresh start as an electric vehicle (EV) company. They are looking to launch a companion app that will pair with a user’s car.
American Motors Corporation, or AMC is a car company that existed from 1966-1987. Now, they’re back on the market looking for a fresh start as an electric vehicle (EV) company. They are looking to launch a companion app that will pair with a user’s car.
Facing the future
Facing the future
How can we bring this company to the present day while also teeing it up for future design changes?
How can we bring this company to the present day while also teeing it up for future design changes?
Refresh the brand
Refresh the brand
American Motors is in dire need of a rebrand to function on today's market. My aim was to create a brand voice that resonated with young, first time car owners.
American Motors is in dire need of a rebrand to function on today's market. My aim was to create a brand voice that resonated with young, first time car owners.
American Motors is in dire need of a rebrand to function on today's market. My aim was to create a brand voice that resonated with young, first time car owners.
Create a system
Create a system
Future designers require guidelines to create a cohesive experience. A living design system ensures that the brand is both cohesive and flexible.
Future designers require guidelines to create a cohesive experience. A living design system ensures that the brand is both cohesive and flexible.
Future designers require guidelines to create a cohesive experience. A living design system ensures that the brand is both cohesive and flexible.
Setting the stage
Setting the stage
To set the tone of the app and beyond, I established a few guiding principles that would inform the design.
To set the tone of the app and beyond, I established a few guiding principles that would inform the design.
Iteration
Iteration
The app design was developed through a series of sprints, with each one building off of and refining the designs of the last.
The app design was developed through a series of sprints, with each one building off of and refining the designs of the last.
Final Designs
Final Designs
After iterating, I finally settled on a layout and design direction that was both appealing and functional. In this walkthrough, the user is able to control and view a variety of functions:
After iterating, I finally settled on a layout and design direction that was both appealing and functional. In this walkthrough, the user is able to control and view a variety of functions:
Control heating, charging, alarms, camera, locks, and more
Control heating, charging, alarms, camera, locks, and more
Control heating, charging, alarms, camera, locks, and more
Receive in-app promotions and messages about their vehicle
Receive in-app promotions and messages about their vehicle
Receive in-app promotions and messages about their vehicle
View vehicle status and condition of hardware
View vehicle status and condition of hardware
View vehicle status and condition of hardware
Track important information such as inspections and trip information
Track important information such as inspections and trip information
Track important information such as inspections and trip information
Browse a map to see car location and nearby charging stations
Browse a map to see car location and nearby charging stations
Browse a map to see car location and nearby charging stations
Explore the prototype
Explore the prototype
Verdant - Design System
Verdant - Design System
After finalizing the designs, I extracted the elements to assemble a full design system. The system is called Verdant - named after the rich greenery that the brand strives to preserve.
After finalizing the designs, I extracted the elements to assemble a full design system. The system is called Verdant - named after the rich greenery that the brand strives to preserve.
Explore the design system
Explore the design system
