NY Digital ID

NY Digital ID

Visual Design

As digital security increases, more and more things move onto our personal devices. We can view tickets, complete transactions, access medical records, and more, all from our phones. Why not bring personal identification into the realm of digital too?

As digital security increases, more and more things move onto our personal devices. We can view tickets, complete transactions, access medical records, and more, all from our phones. Why not bring personal identification into the realm of digital too?

What makes a successful ID?

What makes a successful ID?

Foster pride

Foster pride

Government issued ID's tend to have generic designs. The ID could become a point of pride by way of design unique to the state’s identity.
Government issued ID's tend to have generic designs. The ID could become a point of pride by way of design unique to the state’s identity.

Government issued ID's tend to have generic designs. The ID could become a point of pride by way of design unique to the state’s identity.

Increase privacy

Users may not be comfortable showing all of their information. Traditional ID’s have sensitive information such as addresses, ID numbers, and more.
Users may not be comfortable showing all of their information. Traditional ID’s have sensitive information such as addresses, ID numbers, and more.

Increase privacy

Users may not be comfortable showing all of their information. Traditional ID’s have sensitive information such as addresses, ID numbers, and more.

Create security

Since the ID’s will exists on a personal device, there should be measures stopping a user from taking a screenshot of an ID and presenting that as a forgery.
Since the ID’s will exists on a personal device, there should be measures stopping a user from taking a screenshot of an ID and presenting that as a forgery.

Create security

Since the ID’s will exists on a personal device, there should be measures stopping a user from taking a screenshot of an ID and presenting that as a forgery.

Iteration

Iteration

I explored a variety of visual directions before landing on the finalized design.
I explored a variety of visual directions before landing on the finalized design.

Brand identity

Brand identity

Creating a unique identity was a big part of this project. I chose to go with a bold and modern design to represent New York. The angular shapes and bright colors help the ID’s stand out.
Creating a unique identity was a big part of this project. I chose to go with a bold and modern design to represent New York. The angular shapes and bright colors help the ID’s stand out.

Final Designs

Final Designs

The final digital ID has multiple ways of displaying the user’s identification, depending on how much or how little information is required for the use case.
The final digital ID has multiple ways of displaying the user’s identification, depending on how much or how little information is required for the use case.
Next project: Taking design from 0 to 1 ->
Next project: Taking design from 0 to 1 ->

Let’s chat!

Say howdy at

kellyjincreative@gmail.com

Copied

kellyjincreative@gmail.com

Copied

Let’s chat! Say howdy at


kellyjincreative@gmail.com

Copied