Sloosh
Sloosh
Experimental
Animation
Marketing
Sloosh is a new soda looking to elevate itself in the brick and mortar experience with interactive advertising campaigns. When you open a store cooler, it will come to life with characters that animate and interact with the soda.
Sloosh is a new soda looking to elevate itself in the brick and mortar experience with interactive advertising campaigns. When you open a store cooler, it will come to life with characters that animate and interact with the soda.
Our Team
Our Team
Kelly Jin
Kelly Jin
Alana Le
Alana Le
With special thanks to Wil Gross and Jason Arena!
With special thanks to Wil Gross and Jason Arena!
Sloosh’s core tenets
Sloosh’s core tenets
Out there
Out there
Sloosh is not your run of the mill soda. Our ideas and personality can be described as strange or a little quirky. One thing’s for certain - no one can describe our strategy as boring.
Sloosh is not your run of the mill soda. Our ideas and personality can be described as strange or a little quirky. One thing’s for certain - no one can describe our strategy as boring.
Sloosh is not your run of the mill soda. Our ideas and personality can be described as strange or a little quirky. One thing’s for certain - no one can describe our strategy as boring.
Playful
Playful
The characters that represent Sloosh are full of life, with unique animations and styles that grasp a viewer’s attention.
The characters that represent Sloosh are full of life, with unique animations and styles that grasp a viewer’s attention.
The characters that represent Sloosh are full of life, with unique animations and styles that grasp a viewer’s attention.
Novel
Novel
People are bombarded by advertisements for products every day - all of them tend to blend together in our mind. Sloosh will stick out as something new and fresh.
People are bombarded by advertisements for products every day - all of them tend to blend together in our mind. Sloosh will stick out as something new and fresh.
People are bombarded by advertisements for products every day - all of them tend to blend together in our mind. Sloosh will stick out as something new and fresh.
The Fridge
The Fridge
For Imagine RIT, we deployed our characters and animations in a mini-fridge. People will be able to open up the fridge and be delighted by the characters within.
For Imagine RIT, we deployed our characters and animations in a mini-fridge. People will be able to open up the fridge and be delighted by the characters within.
The Preview
The Preview
We also have a transparent screen that will play a preview commercial animation for our project. It is reminiscent of a store cooler, where you can peek in and see the sodas inside.
We also have a transparent screen that will play a preview commercial animation for our project. It is reminiscent of a store cooler, where you can peek in and see the sodas inside.
Animations
Animations
Imagine grabbing a soda out of a store cooler and seeing a Sloosh animation playing on top of the glass as you pass by!
Imagine grabbing a soda out of a store cooler and seeing a Sloosh animation playing on top of the glass as you pass by!
Imagine RIT
Imagine RIT
On April 29th, 2023, we presented Sloosh’s concept to the 20K+ visitors that attended Imagine RIT.
On April 29th, 2023, we presented Sloosh’s concept to the 20K+ visitors that attended Imagine RIT.
Testimonials
Testimonials
"An excellent marketing campaign"
"An excellent marketing campaign"
"An excellent marketing campaign"
"I've never seen something like this before"
"I've never seen something like this before"
"I've never seen something like this before"
"This is making me want Sloosh so badly"
"This is making me want Sloosh so badly"
"This is making me want Sloosh so badly"
"This is slooshin!"
"This is slooshin!"
"This is slooshin!"
"This is so unique"
"This is so unique"
"This is so unique"
"Really incredible"
"Really incredible"
"Really incredible"
"So so adorable"
"So so adorable"
"So so adorable"
"I could watch this all day"
"I could watch this all day"
"I could watch this all day"
"Go Sloosh!!!"
