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Summary
Building brand harmony
Building brand harmony
Brand Design
I had the pleasure of interning as a Brand Design Intern as a part of CVS’s 2022 Corporate Summer Internship Program. I worked with the internal brand design team, Heart Haus, as well as fellow interns. I worked on a variety of projects, ranging from branding and logo design to research and presentations, seen by the 300K+ members across the enterprise.
I had the pleasure of interning as a Brand Design Intern as a part of CVS’s 2022 Corporate Summer Internship Program. I worked with the internal brand design team, Heart Haus, as well as fellow interns. I worked on a variety of projects, ranging from branding and logo design to research and presentations, seen by the 300K+ members across the enterprise.
Skills
Skills
Graphic design, brand design, presentation design, collaboration
Graphic design, brand design, presentation design, collaboration
Duration
Duration
June 2022 - August 2022
June 2022 - August 2022
Software
Software
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Goals
Setting up for success
Setting up for success
To make the most of my time at CVS, I worked alongside my mentors to set goals that I’d work on for the duration of my internship.
To make the most of my time at CVS, I worked alongside my mentors to set goals that I’d work on for the duration of my internship.
Become an active member of the brand team
Become an active member of the brand team
This meant joining as many brand team meetings as possible and being an active participant. I would also aim to set up meetings with the brand team to learn about their careers and how they contributed to the overall team.
This meant joining as many brand team meetings as possible and being an active participant. I would also aim to set up meetings with the brand team to learn about their careers and how they contributed to the overall team.
Learn about the CVS identity and enterprise
Learn about the CVS identity and enterprise
This included studying the design system, but also extended beyond the creative by researching its impact and talking to professionals both within and outside of the creative team.
This included studying the design system, but also extended beyond the creative by researching its impact and talking to professionals both within and outside of the creative team.
Last but certainly not least, design!
Last but certainly not least, design!
My final goal was to design stellar graphics using the CVS identity. This involved using project briefs to research and explore design, iterating based on feedback from design peers, and presenting my work in a clear and effective way.
My final goal was to design stellar graphics using the CVS identity. This involved using project briefs to research and explore design, iterating based on feedback from design peers, and presenting my work in a clear and effective way.
Projects
Teamwork makes the dream work
Teamwork makes the dream work
The team and I created high-quality and eye-catching graphics while staying within the consistent brand guidelines. This meant I had the opportunity to work on a variety of projects, seen by thousands across the enterprise.
The team and I created high-quality and eye-catching graphics while staying within the consistent brand guidelines. This meant I had the opportunity to work on a variety of projects, seen by thousands across the enterprise.
Heart art
Heart art
I worked alongside the brand team to create a variety of logos and graphics using the iconic CVS heart symbol. During this process, we would go over the project briefs as a team and then ideate, revising based on feedback until we could hone in on the best solution.
One of the projects I’m proudest of is my design for the CapAbilities Colleague Resource Group. The goal of the group is to empower all individuals with different abilities and their allies, so the logo needed to reflect the diversity of differently abled people. I chose a Bauhaus-inspired direction, made up of different shapes that came together to form one cohesive heart. This conveyed how people of all shapes, sizes, and backgrounds could come together to form a team, and I’m proud to say that my design was chosen as the final heart art for CapAbilities!
It was an enlightening exercise in how to distill something very abstract like community into a graphic without falling into cliches. Though my internship has since concluded, my design work lives on at CVS and will continue to have impact on everyone in the enterprise.
I worked alongside the brand team to create a variety of logos and graphics using the iconic CVS heart symbol. During this process, we would go over the project briefs as a team and then ideate, revising based on feedback until we could hone in on the best solution.
One of the projects I’m proudest of is my design for the CapAbilities Colleague Resource Group. The goal of the group is to empower all individuals with different abilities and their allies, so the logo needed to reflect the diversity of differently abled people. I chose a Bauhaus-inspired direction, made up of different shapes that came together to form one cohesive heart. This conveyed how people of all shapes, sizes, and backgrounds could come together to form a team, and I’m proud to say that my design was chosen as the final heart art for CapAbilities!
It was an enlightening exercise in how to distill something very abstract like community into a graphic without falling into cliches. Though my internship has since concluded, my design work lives on at CVS and will continue to have impact on everyone in the enterprise.
Final CapAbilities heart art design on display
Final CapAbilities heart art design on display
Intern Summit and Presentation
Intern Summit and Presentation
The crowning moment of my internship was the intern summit, where all of my fellow interns traveled to Hartford, CT to meet each other and learn together. I attended development workshops, talks about accessibility, discussions of the future of design and the Metaverse, and more.
Nearing the end of my internship, I also had the amazing opportunity to present my work to CVS’s chief marketing officers alongside my fellow marketing interns. These were both incredible experiences, filled with leadership and innovation.
The crowning moment of my internship was the intern summit, where all of my fellow interns traveled to Hartford, CT to meet each other and learn together. I attended development workshops, talks about accessibility, discussions of the future of design and the Metaverse, and more.
Nearing the end of my internship, I also had the amazing opportunity to present my work to CVS’s chief marketing officers alongside my fellow marketing interns. These were both incredible experiences, filled with leadership and innovation.
Takeaways
What impacted me most
What impacted me most
How to work with a well-established and robust brand
How to work with a well-established and robust brand
The intricacies of how a brand presents itself
The intricacies of how a brand presents itself
The importance of iteration and pushing concepts to the very peak
The importance of iteration and pushing concepts to the very peak
Communicating design effectively through presentation
Communicating design effectively through presentation
This internship was an exhilarating look at how big players handle their brand. During my time at CVS, I truly felt like I was a valued part of the team, not just an intern. Working with the design team was an absolute delight. All in all, I’d say I achieved my goals and then some!
I am so grateful for all the support I received during my time at CVS, and for having the opportunity to work with amazing people and an amazing brand. If you have any questions about my time at CVS, send me an email and we can discuss!
This internship was an exhilarating look at how big players handle their brand. During my time at CVS, I truly felt like I was a valued part of the team, not just an intern. Working with the design team was an absolute delight. All in all, I’d say I achieved my goals and then some!
I am so grateful for all the support I received during my time at CVS, and for having the opportunity to work with amazing people and an amazing brand. If you have any questions about my time at CVS, send me an email and we can discuss!
Testimonials
Testimonials
"I really enjoyed the excitement and enthusiasm [Kelly] brought to the team."
"[Kelly] did some beautiful work for CVS this summer."
"I was so impressed with [Kelly's] presence and work. Hope we get to work with [her] again."
"I've been working with Kelly the whole way and I still get excited hearing her stories and seeing the work."
