I drafted dozens of sketches. Most of them are “stream-of-consciousness” style - if I had an idea, I’d grab the nearest pen and paper to jot it down, and worry about being tidy later.
Next was refinement - I took my best ideas and brought them to the digital world. I wanted to go beyond the standard book or graduation cap motifs. I explored themes of ascending, growth, wayfinding, and more.
The final logo is a combination of a star and leaves, which emphasizes the key principles of Mapt - our goal is to have students is grow into stars, and we will be their north star in finding their future.
I drafted dozens of sketches. Most of them are “stream-of-consciousness” style - if I had an idea, I’d grab the nearest pen and paper to jot it down, and worry about being tidy later.
Next was refinement - I took my best ideas and brought them to the digital world. I wanted to go beyond the standard book or graduation cap motifs. I explored themes of ascending, growth, wayfinding, and more.
The final logo is a combination of a star and leaves, which emphasizes the key principles of Mapt - our goal is to have students is grow into stars, and we will be their north star in finding their future.
